Social Meda Video increases Brand Awareness, Customer Retention and your Return on Investment
Social Media Video: The Facts
In recent years, the growth of video online and the use of it in social media has been nothing short of stunning. Back in 2012, IT giant Cisco predicted that video traffic would treble by 2017 and they were right. By December 2015, video already accounted for 70% of North American internet traffic and that trend is not slowing.
Online video isn’t just the future. It’s the here and now and your competitors are using it. A survey in 2013 showed that more than half of all companies were already making use of online video. If your social media campaign doesn’t lean heavily toward this medium, you’re at a major disadvantage.
Social Media Video: Why?
Video is such a powerful marketing tool because of its reach. YouTube receives upwards of a billion unique visitors every single month and Facebook has even higher levels of video traffic. No other form of content has the same reach or impact. Not only is video easy to understand for time-pressured internet users, it’s easy to disseminate. If you engage users with video, they are likely to share it with others, as well as spending longer on your site. And remember that Google and other Search Engines love video, it enhances your SEO meaning higher ranking and thus increased Click Through Rate.
Another great reason to start using this medium is that production costs have dropped dramatically in recent years. There are dozens of apps available that make it possible to develop high-quality video marketing material with very little technical expertise.
Social Media Video: How?
Be prepared to take risks, push the envelope to create unique video material and then build a solid campaign strategy around it.
There are several things to remember when putting together video content. Your video must be relevant to the target audience, it should be compatible with every mobile device and there should be an easy link between the video and the product you are trying to sell so that people who are enthused by the video can quickly and easily go from viewer to customer.
Naturally, you should also promote your video content across all relevant social media channels and it’s a good idea to encourage engagement by responding to customer or viewer comments in subsequent videos. Each Social Media channel should be treated as a separate entity. You should not simply use the same video across all the channels. To target your audience effectively you should create a different version for Facebook, Twitter and Instagram. Remember that people use those platforms for different reasons and do not interact with them the same way.
Finally, it’s important to remember that as the market becomes ever more saturated with video, you’ll need to be more creative than your rivals to stand out. Take risks, push the envelope to create unique video material and then build a solid campaign strategy around it. This will help you to differentiate your brand in a crowded marketplace while taking advantage of the unparalleled reach and influence of online video.
Social Media Videos that went viral